tag:blogger.com,1999:blog-21271644.post1693784270333512656..comments2023-11-02T07:13:53.064-07:00Comments on Beervana: The Session PhenomenonJeff Alworthhttp://www.blogger.com/profile/02930119177544342495noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-21271644.post-21938672341668129022009-06-30T09:55:13.738-07:002009-06-30T09:55:13.738-07:00No mention on the 11 oz. bottles? Figure that into...No mention on the 11 oz. bottles? Figure that into the cost of the beer. Out of the 12 pack you lose an entire beer. So basically it is an 11 pack. That has to make it more expensive than its shelf price (compared to other 12 pack prices).<br /><br />My introduction to Session was by a young sort-of-hipster.<br /><br />I don’t think Session is my first choice by any means but it is certainly Mr Murphynoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-62972245425596561252009-06-26T18:39:35.869-07:002009-06-26T18:39:35.869-07:00Point of order, Patrick: craft beers are not low m...Point of order, Patrick: craft beers are not low margin, they are low volume, when compared to mass-market beers. The big guys got into it because they are high margin.<br /><br />Also, from what I've been told, Session accounts for a third of Full Sail's TOTAL production, which includes ~ 40,000 bbl of Henry's. So Session has almost outstripped the core FS brands in volume. Sorry, Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-32085836052743655472009-06-26T16:10:07.153-07:002009-06-26T16:10:07.153-07:00Personally, I am just excited for an accessible do...Personally, I am just excited for an accessible domestic dark lager that is made locally. I can't really point to any other good examples that are available year round.<br /><br />Also, on the topic of walking the line of...What is the perception of winehards (or winehards ten years ago)? It always seemed to appeal to a blue-collar type but was better than the corporate lager.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-12180962933061178952009-06-26T14:27:00.279-07:002009-06-26T14:27:00.279-07:00Jeff,
You raise an interesting question and one t...Jeff,<br /><br />You raise an interesting question and one that we debated, sort of, a few months ago. Here, you have articulated precisely what success may bring and the risks of that success. I do believe, however, that breweries can become large and produce excellent products along a continuum of brands. That is the Full Sail model, at least right now. Look at some of the German breweries. Markhttps://www.blogger.com/profile/07522969360434191018noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-59240512592314873622009-06-26T14:21:33.315-07:002009-06-26T14:21:33.315-07:00Interesting perspective, Jeff.
I think breweries ...Interesting perspective, Jeff.<br /><br />I think breweries CAN walk the line, having a macro type product and a high quality line too. Session Black might be a smart move towards a oh-so commercial take on the old fashion DARK Continental Lager. It'll walk in the footsteps of St Paulie, Becks, Heineken and other commercial Dark beers. <br /><br />The only marketing aspect the doctor has a dr wortnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-42330147549270038902009-06-26T11:22:58.524-07:002009-06-26T11:22:58.524-07:00Breweries are always going to face the dueling inc...Breweries are always going to face the dueling incentives of chasing profits v. catering to a niche market (though one that is growing fast) as they get larger.<br /><br />There is a reason that the big companies have only half-heartedly attempted to capture some of the craft brew market - it is low margin relative to the mass-market macro pilsners.<br /><br />As long as the core product remains Patrick Emersonhttps://www.blogger.com/profile/17242234148546323374noreply@blogger.com