tag:blogger.com,1999:blog-21271644.post3796392010104405867..comments2023-11-02T07:13:53.064-07:00Comments on Beervana: New Series: Dissecting Beer BrandsJeff Alworthhttp://www.blogger.com/profile/02930119177544342495noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-21271644.post-55674897787816652532010-01-29T22:00:29.740-08:002010-01-29T22:00:29.740-08:00This comment has been removed by a blog administrator.dgdgdfhttps://www.blogger.com/profile/06176430745836246029noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-35817131987190060232010-01-26T20:42:04.560-08:002010-01-26T20:42:04.560-08:00Great article and great comments! Congrats on fin...Great article and great comments! Congrats on finding a button to push. Obviously "branding" is a window to the soul of a product or company. I can't wait to see your angle on OR brands. Full disclosure - I work for one of the breweries that has many comments listed, so i will leave it unsaid so as to not push the opinions in one direction or the other.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-39586215292472642542010-01-26T12:31:59.792-08:002010-01-26T12:31:59.792-08:00Jeff,
I'm sure no brand or marketing managers ...Jeff,<br />I'm sure no brand or marketing managers want to give away the jewels to talk about how and why their brands are developed. Or, that they have done much but let the beer speak for itself. But, they don't really have to. Brands speak for themselves, at least the good ones. Not to get too philosophical, although it's simultaneously one of the most hopeful and difficult aspectsMarkhttps://www.blogger.com/profile/07522969360434191018noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-42150905715163315132010-01-26T10:36:02.989-08:002010-01-26T10:36:02.989-08:00I feel like Rip Van Winkle when I visit Eugene. I ...I feel like Rip Van Winkle when I visit Eugene. I moved out of there in the summer of '05, right before the Ninkasi tornado. It seemed like Deschutes was dominant. Now, it's crazy going back. Ninkasi has totally taken over. Which isn't bad, given their high-quality beer and the market gap in Eugene that the brewery has filled.<br /><br />Jeff, is this going to be a 30-part series? It&Soggy Coasterhttps://www.blogger.com/profile/14646016892555782239noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-73317134957960712002010-01-26T10:04:04.986-08:002010-01-26T10:04:04.986-08:00This is a fascinating conversation. It's inter...This is a fascinating conversation. It's interesting that whenever branding comes up, people gravitate to the Rogue conversation. To some extent, Oregon is a self-contained bubble that has very different opinions of its own products than the rest of the country/world. Coming from the East Coast, the Rogue brand is far and away (outside of Widmer hef) the most available, discussed, enjoyed derrickveehttps://www.blogger.com/profile/06581582763042195380noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-61163338562621241392010-01-26T09:34:37.302-08:002010-01-26T09:34:37.302-08:00I agree with everything above that has been said a...I agree with everything above that has been said about Rogue. I appreciate a lot of things about their brand but find it very inconsistent and often off-putting. Granted that is probably in line with the "rogue" aspect, but I think they could do a much better job. That being said, I just got back from Vancouver, BC and saw the largest collection of Rogue 22s for sale that I've seen Unknownhttps://www.blogger.com/profile/11815822090530459644noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-61775764079026121082010-01-26T08:29:19.167-08:002010-01-26T08:29:19.167-08:00Mark, you may be right. It is true that brand man...Mark, you may be right. It is true that brand managers now populate the ranks of the larger craft breweries. But I always sense a great reluctance to talk meta about brands. It seems like breweries want you to know their brands, to feel that emotional pull, but not to discuss <i>how</i> or <i>why</i> the brand was created and functions. <br /><br />Brady and Dave: hmmm. I hope to do the Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-31873042709608548002010-01-25T21:31:03.631-08:002010-01-25T21:31:03.631-08:00Any idea what breweries you will be starting with,...Any idea what breweries you will be starting with, or are they still up in the air?<br /><br />I agree that it would be interesting to get your take on Ninkasi. I think the big N kind of differs from most other craft breweries in that they chose to market themselves instead of a flagship product.<br /><br />Long before there were murmurs of Total Dom' or Believer, Ninkasi was blanketing Kevinhttps://www.blogger.com/profile/06493321326831765055noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-81664000948711714322010-01-25T20:36:10.488-08:002010-01-25T20:36:10.488-08:00You have a lot of marketing folks reading your blo...You have a lot of marketing folks reading your blog, Jeff - myself included. I'll also say I look forward to this. <br /><br />In my pro opinion, I would say the Rogue brand is actually in big trouble, and it has very little to do with their logo or packaging - their pubs are disheveled, the service extremely "uneven," to be kind, and the prices are out of touch with what most Dave Seldenhttps://www.blogger.com/profile/12391168733071293055noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-34745015923751795942010-01-25T19:24:25.192-08:002010-01-25T19:24:25.192-08:00As a marketing consultant, I will also be looking ...As a marketing consultant, I will also be looking forward to the discussion of brand as it relates to various local microbreweries. <br /><br />It would be interesting to ask both beer drinkers and average people on the street about what certain beer brands mean to them. <br /><br />I like the fact that you brought up Rogue as a well-recognized brand. It's obvious that management (like them Brady Walenhttp://www.thedailypull.comnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-53841874566572976352010-01-25T16:01:13.698-08:002010-01-25T16:01:13.698-08:00I'm eager to read your posts on branding in th...I'm eager to read your posts on branding in the beer business. I believe, fundamentally, that brands are not about the labels, artwork, advertising and shelf talkers that identify the product. Brands are what customers say or believe they are. It makes little difference how much A-B spends on marketing or how many thousands of ads they produce. What matters is how its customers and the folks Markhttps://www.blogger.com/profile/07522969360434191018noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-71677619436435108302010-01-25T15:59:07.408-08:002010-01-25T15:59:07.408-08:00This comment has been removed by the author.Markhttps://www.blogger.com/profile/07522969360434191018noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-52597006051616609932010-01-25T15:58:36.848-08:002010-01-25T15:58:36.848-08:00Looking forward to reading more on this one. You c...Looking forward to reading more on this one. You can always tell a good writer because he's adept in utilizing semicolons. Great read.Angelo De Ieso IIhttps://www.blogger.com/profile/12924074136432149767noreply@blogger.com