tag:blogger.com,1999:blog-21271644.post4576288658140287835..comments2023-11-02T07:13:53.064-07:00Comments on Beervana: Brand Dissection: Rogue AlesJeff Alworthhttp://www.blogger.com/profile/02930119177544342495noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-21271644.post-90623568993036400772015-03-22T14:47:46.977-07:002015-03-22T14:47:46.977-07:00Honestly the communist imagery hit me right away a...Honestly the communist imagery hit me right away and I've never supported the brand because of this. I think I had their dead man's ale, or whatever, once and it was tasty enough, but marxism and me do not match. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-54901314870157737102014-09-18T22:25:47.554-07:002014-09-18T22:25:47.554-07:00A strange idea. Communist imagery to sell high pri...A strange idea. Communist imagery to sell high priced beer. And not made by beer geeks but ad men. For the beers I have had, seems over priced.aknoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-12579301504863168592011-02-10T15:54:14.416-08:002011-02-10T15:54:14.416-08:00To everyone who likes Rogue beer, well I applaud y...To everyone who likes Rogue beer, well I applaud your taste. However, to those of us who live in Newport, I applaud your consistency. It has become the joke of Newport that if you haven't been fired by the Rogue you haven't really lived here. They recently fired one of, what I considered, their best brewers. Apparently it was on the spot, with no notification and apparently no Cherylnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-17747203184095106472010-01-29T18:34:21.209-08:002010-01-29T18:34:21.209-08:00Angelo, as long as you think Brett is doing a good...Angelo, as long as you think Brett is doing a good job, that's good enough for me. ;-)dr wortnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-12345627468123772642010-01-29T15:53:45.716-08:002010-01-29T15:53:45.716-08:00Rogue's beer is definitely above average, but ...Rogue's beer is definitely above average, but we live in Beervana where we are overflowing with ubergeeks and some socialist ideals. I do believe Rogue is unquestionably overpriced ($5 for a 7 oz'er?!) or at least focuses too much on marketing or packaging than needed and this keep many beer geeks away. Like Brady said, the name "Rogue" says it all. Willamette Week has a Rogue Angelo De Ieso IIhttps://www.blogger.com/profile/12924074136432149767noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-83537937620878825292010-01-29T09:34:49.495-08:002010-01-29T09:34:49.495-08:00To me their beer says, "average craft beer at...To me their beer says, "average craft beer at a higher than average price".Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-15108981611934208572010-01-28T23:20:45.891-08:002010-01-28T23:20:45.891-08:00and what does the beer say, Pat?and what does the beer say, Pat?brettnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-35276478947837645942010-01-28T22:08:13.271-08:002010-01-28T22:08:13.271-08:00One other Rogue note:
They don't advertise. ...One other Rogue note:<br /><br />They don't advertise. All of their marketing is local - they take their beer everywhere and anywhere, put up their flag and let the beer speak.<br /><br />Cool.Patrick Emersonhttps://www.blogger.com/profile/17242234148546323374noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-37642037812214589732010-01-28T18:05:50.046-08:002010-01-28T18:05:50.046-08:00This is a great post. I agree with what Anonymous ...This is a great post. I agree with what Anonymous said: "I do love that a group of ex-executives from large corporations would adopt socialist iconography in order to sell beer that working men can't afford."<br /><br />From a marketing and brand perspective, Rogue is a great topic of discussion because the company was built around the brand. I find it really interesting, but not Brady Walenhttp://thedailypull.comnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-28106522994631735642010-01-28T17:10:20.528-08:002010-01-28T17:10:20.528-08:00Thought you might find this post interesting: a fe...Thought you might find this post interesting: a feminist perspective on beer labeling.<br /><br />http://contexts.org/socimages/2009/10/09/guest-post-normalization-of-maleness-and-whiteness-in-beer-packaging/ambrownhttps://www.blogger.com/profile/09478266885958009111noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-89538591457587906622010-01-28T17:00:52.996-08:002010-01-28T17:00:52.996-08:00Good marketing will entice consumers to pick it up...Good marketing will entice consumers to pick it up off the shelf.<br /><br />Good product will keep them coming back time and time again.<br /><br />I tend to pick up Rogue quite often, not only because I enjoy the subtle (or not so subtle) humor, no-bullshit personality, and connection with the Brand, but because the product also holds up its end of the bargin. 22 years in business would suggestAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-81699436264390009402010-01-28T15:07:31.554-08:002010-01-28T15:07:31.554-08:00It might be interesting to consider a ratio of amo...It might be interesting to consider a ratio of amount of effort spent on branding and advertising to quality and uniqueness of product. Highly subjective and unscientific, I realize, but I imagine many would consider this number to be relatively high for Rogue, at least among craft breweries. I don't think that makes them evil, but it certainly rubs me the wrong way.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-81046209978982959482010-01-28T14:44:55.796-08:002010-01-28T14:44:55.796-08:00Dosir said:
"I was too shocked when I heard ...Dosir said:<br /><br />"I was too shocked when I heard the price per ounce of the XS series in the 7 oz. bottles was going to be about the same as the larger ceramic bottles. The 7 oz. bottles might as well be made of platinum."<br /><br />FWIW, the price per oz actually went up by about 9% when they switched to little bottles.Chrishttps://www.blogger.com/profile/04670279083285348299noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-69084119398672908042010-01-28T12:52:25.459-08:002010-01-28T12:52:25.459-08:00It's tempting to oversimplify things. I'm ...It's tempting to oversimplify things. I'm fairly certain Rogue doesn't employ a team of 40 ad men. In fact, I met their marketing director at GD during the anti-beer tax rallies and he was a department of one. If you think about it, when was the last time you saw a Rogue tv ad, heard a radio spot, or even saw a print ad in a magazine. I'm pretty sure never on the first two and derrickveehttps://www.blogger.com/profile/06581582763042195380noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-90051886647880607952010-01-28T12:16:18.761-08:002010-01-28T12:16:18.761-08:00Bottom Line? They charge to much for their middle ...Bottom Line? They charge to much for their middle of the road product and use marketing techniques to deceive the public. Other breweries use these same marketing techniques but few are arrogant enough to charge more for an average 6-pack. <br /><br />People want to have some pride in who they buy they're beer from and what they're intentions are. To produce a great beer or to deceive thebob the brewernoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-43039125996776876652010-01-28T12:03:01.596-08:002010-01-28T12:03:01.596-08:00My experience with Torrefazione Italia was that th...My experience with Torrefazione Italia was that their branding sucked. You walked in to buy a pound of coffee and there was absolutely no way to tell what was what beyond regualar and decaf. All the coffee names were in Italian with no description of flavor or origin. The packaging was all bland white with red/green stripes. The rest of their shop was equally exculsive to the average consumer. Adamhttps://www.blogger.com/profile/09688546442746669587noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-52082022490701202132010-01-28T11:50:31.932-08:002010-01-28T11:50:31.932-08:00Mark, I wanted to make sure my analysis was on tar...Mark, I wanted to make sure my analysis was on target, not cede the analysis to the President of Rogue. I wanted his view on what they were going for. I hope that, reading this, he finds it completely fair--if not exactly the post he would have written.<br /><br />Bob, two things. First, almost everything on this blog is devoted to what's in, rather than on, the label. Click around. Two,Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-22954944986045067272010-01-28T11:39:54.613-08:002010-01-28T11:39:54.613-08:00Great post, Jeff. Keep them coming. I like this ...Great post, Jeff. Keep them coming. I like this behind-the-scenes stuff.<br /><br />I like Rogue but very rarely drink it. There's just too many great beers available for a buck less. But it sounds like that was their intention.<br /><br />I do love that a group of ex-executives from large corporations would adopt socialist iconography in order to sell beer that working men can't Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-20137195189825260602010-01-28T11:23:36.147-08:002010-01-28T11:23:36.147-08:00Not sure what to make of this series? Are we descr...Not sure what to make of this series? Are we describing how Corporate breweries market their beer by branding or is this just pandering? <br /><br />This reads as a breakdown of how Rogue has mentally influenced people to buy they're product. How they have corporately executed a product "Brand." Shoes or Beer? It doesn't seem to matter to them. It could be Ding Dongs and Dildos.bob the brewernoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-83061461426740585422010-01-28T10:57:54.470-08:002010-01-28T10:57:54.470-08:00For me, Rogue and McMenamins were the more 'ra...For me, Rogue and McMenamins were the more 'rare' treats as far as good beer goes in Oregon at the start of my beer drinking career. It was nice to even be able to walk into a small bar in Corvalis and order a Shakespeare Stout with my veggie burger. McMenamins had/has a different business philosophy. They seemed a bit more rare, and you can really only get their brews at their own DOSiRhttps://www.blogger.com/profile/08406354869646971733noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-35757016628610111072010-01-28T10:04:14.660-08:002010-01-28T10:04:14.660-08:00Well written. A little surprised there is so littl...Well written. A little surprised there is so little from Joyce if you interviewed him for this though.<br /><br />Whats the next brand you are writing on?Marknoreply@blogger.com