tag:blogger.com,1999:blog-21271644.post5704833606481184480..comments2023-11-02T07:13:53.064-07:00Comments on Beervana: Meanwhile, In Macroland...Jeff Alworthhttp://www.blogger.com/profile/02930119177544342495noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-21271644.post-19886943080432785572013-03-28T15:13:11.088-07:002013-03-28T15:13:11.088-07:00I'm not sure the big brewers are a clueless as...I'm not sure the big brewers are a clueless as all that. They can operate pretty successfully in the craft/real ale/niche market, as AB InBev have done by buying Goose Island or as Molson Coors are doing in the UK with their stewardship of the Worthingtons brand, takeover of Sharps etc.Chrisnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-10261288984711275502013-03-28T07:20:45.435-07:002013-03-28T07:20:45.435-07:00Are they bringing back the Hamm's bear? Or di...Are they bringing back the Hamm's bear? Or did he ever leave?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-57332663961628468932013-03-27T15:40:39.075-07:002013-03-27T15:40:39.075-07:00The macros have deep pockets and will try anything...The macros have deep pockets and will try anything, no matter how stupid or repetitive, in hopes of gaining even a minimal bump in sales. They are marketing engines and that's the only way they know to roll.<br /><br />There are two fantastic, books that do a great job describing past marketing failures at Coors and Heineken, respectively: Silver Bullets (Robert Burgess) and Beer Blast (Pete Dunlophttps://www.blogger.com/profile/17456380762400522665noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-83062110575118335792013-03-27T14:38:17.929-07:002013-03-27T14:38:17.929-07:00Redd's is targeted at the Mike's Hard Lemo...Redd's is targeted at the Mike's Hard Lemonade family of products - a "Flavored Malt Beverage". They are going to line-extend off of that into other flavors (strawberry being the first) to go after the growing FMB segment of the market.<br />(Info from the MillerCoors distributor convention three weeks ago in Orlando).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-21271644.post-32994332494173229222013-03-27T14:13:21.979-07:002013-03-27T14:13:21.979-07:00Man, do I get points for being ahead of the curve?...Man, do I get points for being ahead of the curve? I was all about the Hamm's in 1998 (when I was 19). Of course, we all do stupid things as teenagers...ElGordohttps://www.blogger.com/profile/14008502996123204974noreply@blogger.comtag:blogger.com,1999:blog-21271644.post-45234577466032221192013-03-27T11:25:19.577-07:002013-03-27T11:25:19.577-07:00Don't they know that retro thing has been done...Don't they know that retro thing has been done before?Anonymousnoreply@blogger.com