You love the blog, so subscribe to the Beervana Podcast on iTunes or Soundcloud today!

Friday, December 19, 2014

Are You Ready for Lifestyle Beer?

My latest post at All About Beer concerns a growing phenomenon in beer--and a brewery that serves as the perfect case-in-point:
The splash page for Saint Archer Brewing Co., a San Diego company founded last year, is curious. On a recent visit to the page, there was nothing but a six-and-a-half minute video that began in grainy black and white and looked something like the early French new wave. It turned out to be a short promo doc about a guy who makes surfboards in San Francisco. Wait, what?
Welcome to the most ambitious lifestyle brewery in America.
What's "lifestyle beer" and why is St. Archer it's patron saint?  Go have a look.

No comments:

Post a Comment