Ad copy:Uggh. What an embarrassment.
Introducing and unexpected new twist on cerveza: Miller Chill, the refreshing light beer brewed with a hint of lime and salt. Inspired by a Mexican recipe. It's beerveza, brewed for a new level of refreshment.
Thursday, July 19, 2007
Beerveza?
I stumbled across an ad last night for the newest in a long string of half-assed industrial beers aimed squarely at the 21-year-old set: Miller Chill. (Which is charitable; many high school parties will no doubt feature half racks of Chill.) It follows in the long line of alcohol products for people who don't like beer--wine coolers, alcopops, Zima, etc. Although the non-malt beer substitutes irritate me, not so much as when a venerable old brewery like Miller succumbs to a purely commercial faux beer like Chill. Witness the new ad:
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Jeff - You may have given me the push I need to try this beer. New Mexico was one of the test markets and I had a chance to try it in New Mexican restaurants (certainly some of the target audience is Hispanic) but didn't realize it was about to become an overnight sensation.
ReplyDeleteI keep thinking I'll be able to order a bottle when dining out (versus getting a 6-pack in the store) but the last three tries: just ran out, don't carry it, will have it tomorrow.
I feel I should taste it before talking about the flavor.
A gimmick counting on a lot of marketing support? I suppose so, but it already has supermarket shelf space equal to Sierra Nevada Pale Ale. Pretty scary.
Finally a gateway beverage for 19-year-old girls to bridge the gap from Boone's Farm Strawberry Hill to Low-Carb Old Latrobe Green Light! I for one welcome our new salt-lemon overlords.
ReplyDeletegood post!!thanks
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