So how is it that Sixpoint pulled this off? Why haven't other breweries been able to capture that same kind of brand lighting in a beer bottle?
Update. Gary Fish and Jason Randles, commenting in tandem, report that the Deschutes video was indeed more widely-seen than it currently appears. Here's why (from Gary):
I just thought it described many of our customers in a more adult way (for adult beverages) As for the viewership, because of the boob shot, You Tube took the video down, so we produced a version that is more pg. But You Tube had reset their counter. Altogether, there were over 185,000 views of the video.