To be clear, I have not been doing ongoing marketing or brand consultation--I was contracted to deliver a story for the brewery in much the way I would deliver a story for All About Beer. As a matter of ethics, I think that distinction is highly relevant. Being employed by or having ongoing relationships with breweries creates an unavoidable conflict of interest. My relationships with breweries exists entirely in the contract to write these stories. These breweries understand that there is no ongoing relationship, and I will continue to cover them independently. (They also understand that I may be doing similar work for their competitors.) As always, you as the reader will render the final judgment.
Below is a list of breweries I've done work for and the status of the work
- Pints Brewing (completed May 2016)
- Fort George (completed September 2016)
- Block 15 (completed February 2017)
- Ninkasi (active)
If you are a brewery or cidery owner and wish to learn more, go here.