May you all enjoy good food, company, and of course, beer this fine Thanksgiving Day. I intend to go indulge in all three.
See you next week--
Beer Geek's Holiday Gift Guide
12 hours ago
|Ross-on-Wye Cider and Perry, Herefordshire, England|
As Symphony IRI points out, if hard cider were in the craft beer category, it would rank as the third-largest style behind IPA and seasonal. It also notes that 84% of cider drinkers also drink beer, which means a cider that could appeal equally to both cider drinkers and beer lovers could be a very powerful product in the right hands.Whether beer guys like it or not, cider has become part of their landscape, and they're going to have to contend with it one way or another. In my constant effort to read the tea leaves, I decided to do a round-up of recent major supermarket-cider releases to see which way the wind was blowing. Keeping in mind that big drinks companies have millions to spend on R&D and market research, one would think that a theme would be emerging. It's a testament to the weirdness of cider that they seem to all be headed in different directions. Here's what I found.
|If beer has soul, does that make Jean Van Roy God?|