Big Changes at 2014 Fred Fest
1 hour ago
The reigning style of music criticism today is called “poptimism,” or “popism,” and it comes complete with a series of trap doors through which the unsuspecting skeptic may tumble. Prefer Queens of the Stone Age to Rihanna? Perhaps you are a “rockist,” still salivating over your old Led Zeppelin records and insisting that no musical performer not equipped with a serious case of self-seriousness and, probably, a guitar, bass and drums is worthy of consideration. Find Lady Gaga’s bargain basement David Bowie routine a snooze? You, my friend, are fatally out of touch with the mainstream, with the pop idols of the present.Okay, so far so obvious. But then he asks--and this is where the tweet came from: "I like to entertain myself by imagining what might happen if the equivalent of poptimism were to transform those other disciplines." He imagines the worlds of literature and film under such a backlash (which makes me wonder where he's been--this backlash is very much active in these other disciplines). Indeed, it's a flavor of meditation that we have been happening since at least the 1960s when pop art challenged the mores of art. (I mean, it's right there in the title. How is "poptimism" anything remotely new?)
Poptimism wants to be in touch with the taste of average music fans, to speak to the rush that comes from hearing a great single on the radio, or YouTube, and to value it no differently from a song with more “serious” artistic intent.
|Hood-san rises above the flowery scene.|
|A nice western swing/country band serenaded fest-goers. (Cider is more |
country than beer.)
|The view from the fest.|
|When you get to within ten miles of Parkdale, Solera is a must.|
|Photo: Samurai Artist/The New School|
American craft beer is disruptive, impactful, and made by the right people.
- Disruptive: Like all revolutionary technologies, craft beer disrupts the dominant paradigm. Craft beer disrupts the old definitions of beer and brewing. It disrupts a drinker's expectations. It disrupts the marketplace with innovation and originality. After three imperial IPAs, it even disrupts a person's ability to find his car.
- Impactful: Craft beer is bold, it's unexpected, it's radical. Drinking craft beer is like getting punched by a stevedore.
- Brewed by the "right" people: Craft beer is brewed by the guy down the block. Or possibly contract brewed by the guy down the block. Or possibly by 243 guys on the other side of the country. It might be brewed in a series of large industrial breweries as well, just not breweries that are too large. It is never brewed by large Belgian-owned brewing conglomerates, but middle-sized Belgian brewing conglomerates are a-okay. (Middle-sized Costa Rican conglomerates are not a-okay.) Actually, we'll tell you who the right people are. We keep a list.