Each year, the Brewers Association releases lists of the biggest US breweries--and today they put out the 2014 lists. The first one contains all breweries, the second one "craft breweries." But that second one is becoming increasingly bizarre and baroque. Let's just compare/contrast:
- Craft Brewers Alliance, an association of three independent craft breweries with a minority stake by Anheuser-Busch, is not on the list.
- The Belgian conglomerate Duvel Moortgat, owner of Boulevard and Ommegang, Gambrinus, an importer that owns a menagerie of beer companies, and North American Breweries, owned by--not making this up--Cerveceria Costa Rica, a subsidiary of Florida Ice and Farm Company, are all on the list.
- Yuengling and August Schell are on the list--after years of being excluded.
- Boston Beer, a giant company that makes Twisted Tea and Angry Orchard, is on the list.
Odd Thing #2: Powdered Alcohol
A bill in the Oregon state legislature would ban powdered alcohol, which was recently approved by the FDA. Apparently this is a thing, powedered alcohol. The company that brought it to market, is vigorously (but in my view not entirely effectively) fighting back. Their arguments include: 1) if you ban it, people will want it more; 2) once the black market gets going, you'll lose control of it; 3) don't waste precious government money fighting the black market!; 4) Alcohol is... well, this argument is so nakedly self-serving it deserves a quote in full. "Alcohol misuse and abuse is a real problem. People can abuse any product and there's no controlling what a person does with a product. What's the solution? We know that you can't legislate behavior so banning Palcohol is not the solution. We have to educate people on the responsible use of alcohol."
I have no opinion on the matter except that the Palcohol company needs to hire a decent political strategist and communications director immediately.