Blitz Light Ad

In case anyone has forgotten the dark days before the craft rennaisance, here's a 40-odd-year-old ad from Blitz. Note the tag line and then recall how dire things were. Beer that actually tastes like beer--the novelty!

Text:

When you're headed for fun, you're headed for Blitz
Yes, when you're headed for fun, you're headed for Blitz.
Blitz Weinhard: the light beer with real beer flavor
Blitz Weinhard, from the oldest brewery in the West