But the most interesting part is a section where he answers a question I've been asking a lot lately: how in the world can such a small city support so many breweries?
Ah ha: it's the tourists. Of course, whether two million tourists and 80,000 residents can support 47 breweries* remains an open question. One we'll see tested real time."I think there is but I think you can’t say we have 80 thousand people. I think you need to go talk to Doug and say how many visitor’s do we have coming though in a year," [Sidor] said.
Doug is Doug La Placa. He's the President of Bend’s tourism bureau, Visit Bend.
"Bend receives over 2 million individual tourists a year," La Placa said.
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*Approximation.
I like the real estate bubble comparison. Is there a beer bubble in Bend? I suspect so, but only time will tell.
ReplyDeleteI think quite a few of them will survive by selling their beer elsewhere. Amazing what they can ship in refrigerated trucks these days...
ReplyDeleteJason, obviously, a lot of Deschutes is sold out of town. But don't oversell your point; if a brewery can't sell beer in its home market, it's at a massive disadvantage. The flip side is a brewery like Ninkasi that had the wisdom to see an under-represented market and seize it lock, stock, and barrel.
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