My
latest post at All About Beer concerns a growing phenomenon in beer--and a brewery that serves as the perfect case-in-point:
The splash page for Saint Archer Brewing Co.,
a San Diego company founded last year, is curious. On a recent visit to
the page, there was nothing but a six-and-a-half minute video that
began in grainy black and white and looked something like the early
French new wave. It turned out to be a short promo doc about a guy who
makes surfboards in San Francisco. Wait, what?
Welcome to the most ambitious lifestyle brewery in America.
What's "lifestyle beer" and why is St. Archer it's patron saint?
Go have a look.
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