This raises a few questions. Among the most obvious: why would a fictional brewery have beer labels? The guy who queried me about this (Daniel) also wondered: "Why was a label made up for this beer? Did they use them on bottles in a commercial? And why was the name Schudwiller chosen?" All worthy questions.
Anyone have any clue? If you click on the label to the right, you'll see a larger version of it. I don't have any great reward to offer--just the satisfaction of visiting upon the world (and Daniel) your insight to this lost trivia.
The label is pretty amusing:
- "Plywood aged for a real long time"
- "Selected as one of America's beers at the 1967 World Series"
- "A name in brewing for nearly one-half generation"
So, what do you know about this? Reply in comments or via email. Any info will do; I think Daniel would even be happy if we pointed him in the right direction.