I stumbled across an ad last night for the newest in a long string of half-assed industrial beers aimed squarely at the 21-year-old set: Miller Chill. (Which is charitable; many high school parties will no doubt feature half racks of Chill.) It follows in the long line of alcohol products for people who don't like beer--wine coolers, alcopops, Zima, etc. Although the non-malt beer substitutes irritate me, not so much as when a venerable old brewery like Miller succumbs to a purely commercial faux beer like Chill. Witness the new ad:
Ad copy: Introducing and unexpected new twist on cerveza: Miller Chill, the refreshing light beer brewed with a hint of lime and salt. Inspired by a Mexican recipe. It's beerveza, brewed for a new level of refreshment.
Jeff - You may have given me the push I need to try this beer. New Mexico was one of the test markets and I had a chance to try it in New Mexican restaurants (certainly some of the target audience is Hispanic) but didn't realize it was about to become an overnight sensation.
I keep thinking I'll be able to order a bottle when dining out (versus getting a 6-pack in the store) but the last three tries: just ran out, don't carry it, will have it tomorrow.
I feel I should taste it before talking about the flavor.
A gimmick counting on a lot of marketing support? I suppose so, but it already has supermarket shelf space equal to Sierra Nevada Pale Ale. Pretty scary.
Finally a gateway beverage for 19-year-old girls to bridge the gap from Boone's Farm Strawberry Hill to Low-Carb Old Latrobe Green Light! I for one welcome our new salt-lemon overlords.
NOTE: Blogspot has been eating some comments, and there doesn't seem to be anything I can do about it. IF your comment doesn't appear, it's not you, it's not me, it's the genuiuses at Google. Sorry--
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Jeff - You may have given me the push I need to try this beer. New Mexico was one of the test markets and I had a chance to try it in New Mexican restaurants (certainly some of the target audience is Hispanic) but didn't realize it was about to become an overnight sensation.
I keep thinking I'll be able to order a bottle when dining out (versus getting a 6-pack in the store) but the last three tries: just ran out, don't carry it, will have it tomorrow.
I feel I should taste it before talking about the flavor.
A gimmick counting on a lot of marketing support? I suppose so, but it already has supermarket shelf space equal to Sierra Nevada Pale Ale. Pretty scary.
Finally a gateway beverage for 19-year-old girls to bridge the gap from Boone's Farm Strawberry Hill to Low-Carb Old Latrobe Green Light! I for one welcome our new salt-lemon overlords.
good post!!thanks
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NOTE: Blogspot has been eating some comments, and there doesn't seem to be anything I can do about it. IF your comment doesn't appear, it's not you, it's not me, it's the genuiuses at Google. Sorry--