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Wednesday, September 22, 2010

Beer Versus Ganja in California

Let's say you earned millions of dollars a year ferrying a mildly intoxicating malt beverage around the highways of California, keeping that state famously mellow. How would you feel if a bunch of hippies were trying to pass a law to make legal another less toxic and less addictive relaxant? "Welcome aboard, boys!", right? Not quite:
The California Beer & Beverage Distributors is spending money in the state to oppose a marijuana legalization proposition on the ballot in November, according to records filed with the California Secretary of State. The beer sellers are the first competitors of marijuana to officially enter the debate; backers of the initiative are closely watching liquor and wine dealers and the pharmaceutical industry to see if they enter the debate in the remaining weeks.
(Those who read beer blogs would have spotted a mistake in this paragraph: distributors are not exactly "beer sellers." They are the middlemen who take the beer from the brewers and give it to the retailers.) As it happens, Stone and Sierra Nevada were caught in the crossfire: as nonvoting affiliated members, they weren't aware and didn't endorse the CBBD's political contribution. (And are apparently trying to do serious damage control.)

I wouldn't make too much hay about this. The CBBD's donation of ten grand is merely symbolic in a state where a single candidate may spend $150 million dollars on a statewide race. But it will do nothing to endear the already-unpopular beer distributors with Golden State potheads.

3 comments:

Patrick Emerson said...

Hmmm, are beer and marijuana complements or substitutes? Apparently beer distributors think the latter.

dr wort said...

I think they should just work together.... ;-} They can hang "dime" bags in the beer aisles like Beef Jerky and beer Nuts! The snack industry would love it too!

Beer.... Dime bag..... Cheetos.... beer... dime bag.... Doritos... Beer.... dime bag.... Microwavable Mac-n-cheese.

It could benefit all! :-O

Dann Cutter said...

Long ago, in another life and certainly another school, I had a couple friends from Marin county in CA that were the first home-brewers I ever knew.

They took column A and column B and put them together. A pepper beer if I remember correctly. They even labeled it (which ended badly if I recall as the Eugene police are not idiots).

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If it gets legalized, I'll bet all the money in my pockets for all the money in your pockets that within DAYS someone does the same and markets it.

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