"If you close your eyes and have a sip, you'd swear it was an inky black beer. The roast is just intense," said Barney Brennan, who helped Emmerson perfect the recipe. "Craft brewing is pretty much all gimmicks now. Belgian lagers, dark pale ales, beer cocktails--it's all about novelty. We thought Ghost Porter would appeal to the dark beer drinkers who wanted to look like they were drinking an IPA. You can still drink your porter, but look like you're sucking down a 300-IBU IPA."
The beer arrives amid some controversy, as People for the Ethical Treatment of People with Albinism (PETPA) have raised concerns. The London-based group worries it may provoke hostility to a misunderstood condition. "PETPA is reserving judgment until we see a label. It could be Full Sail are treating the subject seriously." Full Sail is considering donating a portion of the sales to PETPA to raise awareness about Albinism. Emmerson says he's also considering going back to Ghost Porter, but wonders if it will be as commercially oxymoronic as "black IPA."
Look for the beer in May.
Update: Note the date.
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PHOTO: EVERYDAY DRINKERS
We have issues with an "albino" beer up here: http://beerblog.genx40.com/archive/2012/march/whatsinabeers
ReplyDeleteNice.
ReplyDelete"Craft brewing is pretty much all gimmicks now?" This is a really sad statement. Great beer will always be great beer. Lowering your standards to get headlines and attention is the beginning of the end.
ReplyDeleteI salute the brewers that never lose sight of the reason they got into the business - to brew world class beer.
Cheers!
"We thought Ghost Porter would appeal to the dark beer drinkers who wanted to look like they were drinking an IPA. You can still drink your porter, but look like you're sucking down a 300-IBU IPA.""
ReplyDeleteThat sounds almost as if someone from AB-InBev has written it.
On the other hand, if you ashamed of drinking dark beer, then you are in the wrong company and a beer of any colour will not be the solution...
WAIT A SECOND!!! This is an April's fool's prank, isn't it?
ReplyDeleteWell, pale stout was once no joke ...
ReplyDeleteNow that I remember the category for a over 18º pale beer in Slovakia does translate as "Pale Porter" :)
ReplyDelete