Have a look:
This isn't identical to the kind of ad you'd see during a random Seahawks game, but notice how closely it sidles up to that form:
- Pitched at a mass audience ("light, balanced, refreshing," "a beer for anyone")? Check.
- Young people enjoying beer in nature? Check.
- Inexpensive? Check.
- Conforms to Sally's rule ("beware a company selling packaging, not beer"). Check.
The lines blur on...
Update. This has sparked entertaining discussions on both Twitter and Facebook. Because, you know, blogs are nearly a dead medium.