But what really caught my eye was this paragraph:
One of the most famous battles in Beerworld is the epic David and Goliath tussle between the world’s biggest brewer – Anheuser-Busch Inbev – and the small, state-owned Czech brewer Budweiser Budvar. In 1876 Adolphus Busch stole the name Budweiser from the town of Ceske Budejovice – or ‘Budweis’ in German – and over the ensuing decades agreements were reached about who had the rights to the name in various parts of the world. When the Czech Republic disappeared behind the Iron Curtain after the Second World War the American brewer tore up the arrangements it had agreed to and made American Budweiser the world’s biggest beer brand.There are a few stories about the Budweisers, and this is the one only a fraction of beer drinkers know. It is not the one they tell in St. Louis. However, even this version isn't exactly right. The real story is much more interesting and filled with irony.
|Jim Bicklein at the brewery in St. Louis|
By the 1860s an enterprising American brewery, enchanted by the idea of Bohemian beer, decided Budweis’s were the best. It was no easy task to make those kinds of beers in the United States, but Adolphus Busch of the Anheuser Brewery had managed to do it and in 1876 debuted his own Budweiser beer. Busch was selling beer for twenty years under the Budweiser name before a new brewery opened back in Budweis as a rival to the older, German-owned company. This new brewery, the Joint Stock Brewery, was one of a wave of new Czech-owned businesses to spring up as a part of the Czech National Movement of the late 19th century. Eventually that brewery became known as Budějovický Budvar.
Pete points out that the dispute hasn't exactly been terrible for Budvar. Picking a fight with the world's most famous and popular brands has its upside. But the real story is actually more interesting, and the clean lines of the narrative a bit more smudged.