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Wednesday, February 13, 2008

Hop Talk

By the way, last week OPB did a piece on Oregon beer and hop pricing. I have been trying to listen to it before I recommended it, but that may take days to come. So just check it out on your own.
When you tip back a fresh glass of beer and revel in its flavor, chances are you’re not thinking about the worldwide shortage of hops. But beware the perils of the commodities market! The pinecone-shaped grain flower (see PlantDrEMB's comment below) is key to the flavor of craft beers in particular. If a brewer can’t get the hop variety he or she wants, the taste of your brew will change.

That’s already happening in some small Northwest breweries. Where have all the hops gone? Blame drought in New Zealand, hail in Europe, a warehouse fire in Yakima, and years of hops oversupply. Lots of available hops meant low prices for farmers – too low to make any money at it, in some cases. So hops crops in Oregon and Washington, as well as elsewhere in the world, got pulled out of the ground.

This show idea came from a previous guest, OSU economics prof Patrick Emerson, who blogs about beer frequently and asks this: how does a brewmaster yield to market forces and yet maintain the integrity of the beer?

We would add: are there ways local farmers and brewers could work together to buffer the winds of globalization? Oh, and how hoppy do you like your beer?

LISTEN TO "All Hops Up" (48MB MP3)
Maybe you can tell me whether it's worth listening to.

1 comment:

Patrick Emerson said...

Wasn't bad, but they, IMHO, missed the main story, which is how it will affect brewers, breweries and brewpubs. They had only one person on briefly to talk about that aspect.

Imagine if you are thinking of startong up a brewery - could you do it?

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