If I wanted water, I would have asked for water.


Thursday, December 17, 2009

Deep Thought

In the latter part of the 19th century, breweries were often named after their founders (Weinhard, Schlitz, Anheuser-Busch, Coors, Pabst, Hamm's, etc.), but that's pretty uncommon now. Instead, the names are often rather abstract: Upright, Breakside, Migration. And few are named for the owner. Interesting how conventions change.

Update: In comments below, DA posts this gem:
It's all branding. Alworth brewing would probably confuse most, while Alameda pulls the neighborhood local, Hopworks pulls the IPA drinker, Hair of the Dog the glutton, Lucky Lab the dog lover, Full Sail the sporty outdoorsman, 5th Street the drunk who can't remember where the pub is located, 7 Brides the Salem Mormon population, Mt. Hood the ski bunny, Harvester the crunchy hippie, Fearless the courageous soul who braves Estacada.

9 comments:

DA Beers said...

Heater Allen, Max's (previously), Bill's in Cannon Beach?

DA Beers said...

Widmer, Bells, Mikkeller, 3 Floyds, McMenamins, Avery Brewing, Short's Brewing, Stoudts, Kuhnhenn. But I do agree, more creativity these days.

Jeff Alworth said...

You'll note, mister literal, that I shaded my language with qualifiers like "often" and "uncommon."

And in fact, you point out a mini-change. It seems like more of the early micros were named after people, fewer now. (Widmer and McMenamins as you note and also Hale's, Hart, Thomas Kemper).

Anonymous said...

Hart and Thomas Kemper beers are no longer brewed. But who's counting?

Doc Wort seems to have a 'interesting' take on this subject.

DA Beers said...

Maybe they are trying to separate themselves as far as possible from the old timers.

It's all branding. Alworth brewing would probably confuse most, while Alameda pulls the neighborhood local, Hopworks pulls the IPA drinker, Hair of the Dog the glutton, Lucky Lab the dog lover, Full Sail the sporty outdoorsman, 5th Street the drunk who can't remember where the pub is located, 7 Brides the Salem Mormon population, Mt. Hood the ski bunny, Harvester the crunchy hippie, Fearless the courageous soul who braves Estacada.

See how this goes? Really you just look for the population segment that isn't represented and name accordingly.

What will be next?

Jeff Alworth said...

Hart and Thomas Kemper beers are no longer brewed. But who's counting?

This doesn't change the point at all--and anyway, they are, too. TK is brewing Root Beer and Hart is called Pyramid.

Jeff Alworth said...

DA, your last comment was brilliant. I may move it up to the post. (However, Alworth Brewing would of course be greeted with joy and delight, not confusion ... until they tasted my beer.)

dr wort said...

@DA

So where do the quality beer drinker go who want quality beer with no branding? :-o

DA Beers said...

@Dr. W

No branding you ask? Well how about Ambacht brewing? They've been around for over a year in Hillsboro and no one new they existed. How's that for a lack of branding.

Can't speak for the quality side however, still haven't seen one of their beers around.

Post a Comment

NOTE: Blogspot has been eating some comments, and there doesn't seem to be anything I can do about it. IF your comment doesn't appear, it's not you, it's not me, it's the genuiuses at Google. Sorry--