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Friday, April 01, 2011

Van Havig's New Joint: Havig's Modern Goserie

Van Havig, known internationally as "brewing's Eugene Ionesco" has been out of the public eye since his well-publicized split from the Rock Bottom Gordon Biersch Centerbridge conglomerate. An announcement yesterday made clear why: Havig has been busy putting the final touches on his new venture, an all-gose brewery: "Miles had his horn, LeBron has his ball; I've got a freshly tart, slightly salty wheat beer from Leipzig." He went on to describe the brewery:
"It's a 43-barrel system, typical of the goseries of 19th century Leipzig. (Goslar, where the style was born, employed 39 barrel systems; we preferred the Leipziger version.) I've contracted with local growers to produce both Dresden golden wheat, the strain that made gose famous. In addition, other growers in the Umpqua valley will be producing free-range, organic lactobacillus.

"We have an annual capacity of over 15,000 barrels, which we should easily brew within three years. Gose is the most versatile style, and we have a regular lineup including kaffeegose, hopfengose, schwarzengosen, doppelgose and ungose, which is actually an IPA. The lineup will allow drinkers to enjoy our range of beers throughout the day, from breakfast through to a nice, soothing nightcap."
Havig, who left the field of economics to pursue a lucrative career in professional brewing, was quick to point out the financial upsides.
"The potential growth is astronomic. In 2008 only one gose was available in Oregon, but by 2010 you could easily find four. Four-hundred percent growth! The market has barely been tapped. With my forays into imperial goses and black goses, not to mention hoppy goses, we expect the market to explode. Some people ask if sour is the new hoppy. Sort of. Sour and salty is the new hoppy," Havig said with a wink.
The new brewery will occupy the former Coca Cola bottling plant on NE 28th, exactly three blocks equidistant to both Migration and Coalition Brewing. Production will begin in May.

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PHOTO: BEER OR DIE

12 comments:

Anonymous said...

Good luck with that!

LJD said...

*Yawn* Let me know when he brews a purple gose infused with oyster brine instead of salt.

Anonymous said...

methinks this is a fool's joke...

dr wort said...

Jeff. Maybe you should skip a year. The stupid phony April Fools beer prank is getting stale. ;-}

Van said...

Prank? Thanks for the vote of confidence! How can you argue with 400% growth. Obviously none of you knows a thing about the business of brewing. You want extreme? I'll give you extreme! Just wait for my Christmas release. Hint: it involves EVERY food ever mentioned by Charles Dickens, AND Gose.

Matthew DiTullo said...

The idea of an all Gose brewery is very appealing to me... Part of me wishes this wasn't an April Fools post.

T. Roll said...

The idea of an all Gose brewery is very appalling to me... Part of me wishes this was an April Fools post.

Bill Schneller said...

Van, I hope you'll be doing a Oud Heverlee inspired gose as well.

Stan Hieronymus said...

According to "Beer in the Middle Ages and the Renaissance" Goslar had 300 breweries in 1500.

More than Portland and Asheville put together!

Anonymous said...

Darn! I was suckered into thinking this was real. We need more sour breweries in Portland!

angelhair said...

I so wanted it to be true too!

BTW I notice in the pic that Van is opening a package from Gibbsville cheese in Wisconsin. We get one of those every year from my in-laws.

Joberstc said...

You used my picture of Van! It means that someone, somewhere has been to my blog. Hooray!

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