This controversy was, of course, the goal of the labels. They're designed to provoke. Pity the poor brewery that slaps self-consciously outrageous labels on its bottles and receives no attention. This isn't even a close call. If anyone could claim there was some gray area in the question, a glance at the text on the labels dispels it:
- On Tramp Stamp: "Like a stamp on a tramp, this is about not so subtle seduction."
- On Lubrication: "Lube? Hey, get your mind out of the gutter!"
The question isn't whether Clown Shoes' labels are sexist; the question is, as a consumer, how do you feel about the fact that they are?