If there is any blogging to be done, it might relate to a trip I'm taking on Thursday and Friday to tour the mothership in St Louis. I should also get a chance to try some beers by local craft breweries (Perennial, Urban Chestnut, Schlafly's). On the other hand, it's a blitzkrieg trip and I will be either busy or wrecked most of the time, so you never know.
|Credit: Dave Ibison|
I guess the short explanation has something to do with the if you build it they will come notion. These kinds of beers have been some of my earliest inspirations as a brewer and from day one at Magnolia, I set out to brew them, turn people onto them, and educate about them. I think we make it such a focal point of what we do and train our staff to spread the good word about them, too, that in the end, we've managed to somehow convert a lot of people and become known for these styles of beer more than any other.That's hopeful--now I just need to con a brewery to follow Dave's lead or con Ted to open a Brewers Union in Portland. But he also said this, and I'm wondering what you think:
I agree that it is a little like swimming upstream against a massive current of hops and high abv's but it's working for us and I think maybe we're poised to take advantage of the second look session beers are starting to get.Sessions rising? Is this true? Wishful thinking? Consider it an invitation to opine.