No-Li Brewhouse has been crafting beer in the Northwest since 1993. Their branding pays homage to their love of Spokane and the region. Now, No-Li has put Spokane on the map as a major force in the world of craft brews. Earlier this week No-Li announced that they have gotten federal approval for a new style of craft beer. Spokane-Style.For the moment, I'll leave you with these questions: How does the federal use of the word "style" change its meaning? Is 300 miles the right radius for a local style beer? Why not 100? 500? Is this a good precedent? Will designations like "Spokane style" be a boon or curse to consumers?
What makes a beer Spokane-Style? Well, first off it must be brewed and packaged in Spokane. But the origin of the beer goes beyond that. To be classified as Spokane-Style all the ingredients must come from within 300 miles of the city.
Friday, April 26, 2013
This topic is now bubbling up (see here, here, and here), and it's one I'd like to address more fully. I throw it out there mainly to fire up the rage engine: