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Showing posts with label book tour. Show all posts
Showing posts with label book tour. Show all posts

Friday, October 30, 2015

The End is Nigh

In order to locate a two-month period in which blog posts were as bereft here as they were in Sept and Oct this year, you have to go back to 2006. During these past two months, I've been on a national book tour while trying to complete a book manuscript. And so blogging has suffered mightily. Fortunately for all concerned, things are finally coming to a conclusion. My mid-November, it should be back to the normal level of randomness you have all come to expect.

However, tomorrow I depart for Miami to begin the final leg of the book tour. I'm arriving early so I can enjoy a bit of sunshine and Cuban food. Thereafter follow these stops, for anyone who happens to be nearby:
What else? Well, I did manage to do a bit of serious blogging while I was on the road, and you can read about that over at All About Beer in a post I promised last week after passing through Milwaukee:
The Pabst complex is so compelling because it’s so tangible. Capitalism is a violent and sometimes jarring force, and as quickly as it graces a business with the generative power to rise from the pavement, it can strike it right back down. For 15 decades, that brewery continued to grow in lunges, expanding capacity to remain lean and efficient, to gobble up more and more of the growing market. The excitement and energy we are witnessing in brewing now is no different than the one that visited the U.S. 150 years ago when German immigrants brought their brewing expertise and inspired drinkers with lager beer. But in 1996, the same calculus that fueled that empire also led to the decision to quit the place: beer could be made more cheaply elsewhere. In a pen stroke the buildings went dark.
Read the rest here.  Finally, Patrick and I have a new Beervana Podcast on the subject of cider. It coincided with the Cider Made Simple book launch last night (with very serious thanks to Nat West, Kevin Zielinski, Abram Goldman-Armstrong, and Silas Bleakley and Kristina Nance). In this week's episode, we do a survey course on cider. (At one point in the podcast, there's an inadvertent Happy Halloween from the producer. You have to listen to hear it.)



You can also listen to it on iTunes.

Thursday, October 15, 2015

Beer Bible in Milwaukee, St. Louis, and Chicago

Next week I have the great pleasure to visit three great beer cities on the book tour, and if you're in or near any of them, consider checking them out. They all look to be special events.

Monday, October 19 at 7pm
Sugar Maple Bar, Milwaukee


I am especially excited to be returning to the Badger State, where from 1992-1995 I spent three glorious years studying Buddhism and drinking beer. Wisconsin is something like Oregon in that locals drink so much of the beer that a lot of breweries don't distribute very far outside the state (notably New Glarus). The Sugar Maple has an amazing taplist, and I'm psyched to slurp down some local specialties. I believe I'll be doing my standard talk and answering questions before signing books. Look for me in my motion-W hat, Packer fans.

Tuesday, October 20 at 6:30pm
Goose Island Taproom, Chicago

This is going to be a cool event. Goose's Brett Porter will be on hand as I do the usual talk and Q&A, and I hope we can coax him into a bit of Q&A about Goose Island and his activities as well. I've known Brett since the 1990s when he was at Portland Brewing, and this will be a homecoming of sorts, too. Note that the event is in the new taproom, which adds allure and sparkle.

Wednesday, October 21 at 7pm
Urban Chestnut (Grove Brewery and Bierhall location)

This is another one of those events I've been looking forward to since the tour was scheduled. At this very special stop, I'll be doing a tag-team conversation with Stan Hieronymus. Stan was a source of support and guidance as I was writing the book, and we have developed a friendship over the past five years. When we get talkin' beer, it's generally a geeky, fun time. You can't miss this one--I can definitely promise, because Stan, at least, is awesome.

Thursday, August 27, 2015

A Visit to San Francisco; Last Portland Book-Signing

A few odds and ends. Let's start with this. I will be at the Powell's in Beaverton on Monday. It is the last scheduled book-signing in Portland (and Oregon), so if you have any interest in chatting with me about the book in person, this will the final chance around these parts. (My book tour continues in other parts of the country: full schedule here.)

Powell's Books at Cedar Hills Crossing
Monday, August 31st,  7 - 9 pm
3415 SW Cedar Hills Blvd.
Beaverton, OR 97005
For those of you who can't attend any events on my book tour but would like a signed copy, you can still order them through Powell's--but only until Monday. It looks like you can order signed copies of the softcover, hardcover, or "library bound" edition (no clue) there. 

Meanwhile, as the tour unfolds, I hope to be sitting down with brewers and beer people at select locations as I move about the country. My first installment is up at All About Beer. I had the chance to sit down with Dave McLean of Magnolia Brewing, and saw the world through his pub's window, sitting as it does one block east of the intersection of Haight and Ashbury.
McLean was at the tail end of the flower child migration (it seemed to die with Jerry Garcia), and he still embodies a part of that ideal. The pub was just coming alive as we sat down to talk, and the stereo’s first track, the Dead’s Franklin’s Tower, poured out as he described the changes he’d witnessed as two subsequent migrations had changed the city outside his doors.

“I came two years after the ’89 quake, so there was still a post-quake recession going on. It felt pretty sleepy when I got here. It was nice; the East Coast was very frenetic and people were hanging out in the parks. It was a nice time to come. Then the first dot-com boom took off just after I opened Magnolia—’98, ’99. It felt big at the time: the streets got more crowded, traffic got bad, restaurants were hard to get into. And then it crashed. 2001 was the bust, and that was the one year we didn’t have growth at this location. And then the slow climb back up to this crazy, current time which feels like an order of magnitude bigger than the first round. Everybody wants to live in the city; that’s different from the first round. There’s a lot of simmering resentment and anger because people are losing their apartments—there’s an interesting class economics dynamic that’s dominating all the news and papers and blogs.”
Read the whole thing here.

Monday, August 24, 2015

A Sour, a Porter, and an IPA Walk Into a Book Signing...

On Friday, I had the great pleasure to visit Book Passage, a fantastic independent bookstore in Corte Madera (Marin County), just north of San Francisco for a Beer Bible-related event. And thanks to their wonderful pre-planning, I learned something incredibly valuable.

Pouring Beatification.
To make it a fun and memorable event, they had arranged to have some beer on hand for tasting: Russian River Beatification and Pliny the Elder, Lagunitas Little Sumpin' Sumpin', and Anchor Porter. I decided to incorporate the beers into a little presentation about the book. As I've been going along, I've been focusing on the nature of "style," and how it comes together as a result of a tangle of interesting factors (history, national tradition, ingredients, technology, war, and law). Having four beers there meant we could go through them and I could tell the story of the style as we went. Plus, it game me an opportunity to describe beer tasting and what to look for.

We started out with the Beatification, which is Russian River's spontaneous beer roughly in the gueuze style. The crowd was composed mainly of novices and intermediate drinkers, so I saw a lot of surprised looks with the first sips. I was describing how lambics have been made, and the effect of wild yeast, and at some point I mentioned that basically everything we were tasting came from the fermentation. Again, surprised looks.

The next beer was Lagunitas, and I mainly described the American practice of brewing, focusing on the way we have developed for exhibiting hop flavors and aromas. (If you're interested in a deep dive about that, listen to our podcast on Session IPAs.) I pointed out the flavor elements, but because there's a fair amount of caramel in it, I talked mainly about older-school IPAs and the development of the American oeuvre than I did on the flavor components.

Photo by Patty Stanton.
It was when we got to Anchor Porter, and I was mentioning that basically all the flavor there came from the malt, that I realized what a great line-up Book Passage had solicited. One beer's flavor came exclusively from fermentation, and one almost exclusively from malt. The last one, Pliny, gets almost all of its flavor from hops. For people who have been drinking craft beer sporadically or who don't brew or spend times on the blogs, this was absolutely revelatory information. Flavors in beer can be so strong, and in many beers, they are a melange of several sources. Having three beers where the sources were singular really demonstrated how variable beer is--and helped the people there begin to decode its flavors.

If you have people in your life who are a little interested in beer but not especially knowledgeable, I recommend buying three bottles of yeasty, malty, and hoppy beer and walking them through these flavors. (Something like a low-hop bock might be better than a porter.) It's quick, easy, and very useful.