In order to get that up to speed, I have tried to cobble together some visuals using my incredibly stunted skills for such things. (Axiom: you get what you pay for.) So, at right you can see the new generic logo. I want to give a big shout-out to Deschutes Brewery, who supplied the picture of the pint glass, filled with tasty, wholesome Black Butte. An auspicious start.
An Honest Pint
A technical ambiguity that has bedeviled the project from its start: what is an "honest" pint? When I started the project, my main goal was to rid Beervana of 14-ounce cheater pints. What I didn't understand when I launched it was that 14- and 16-ounce shaker pint glasses are almost impossible to distinguish. Since the project has been designed to inform drinkers and encourage publicans from the start, I have decided to promote imperial pint glasses. Even an egregiously bad pour should give drinkers 16 fluid ounces--an amount corresponding to their assumption about what a pint is. A 16 -ounce glass meets the letter of the law, but I want to shoot for something higher. Both the Irish- (like the Deschutes) and English-style imperials glasses are iconic and instantly recognizeable, promoting transparency.
More on how that all will work when the site launches.
I am also trying to create a t-shirt, and I'd like your opinion on it. I am again hobbled by poor design instincts. Using Zazzle, which game me more options for design than Cafe Press, I created two variations. Below the jump are some crude beginnings. Have a look and tell me what you think, will you? [Full disclosure: The t-shirts will sell poorly if at all, and the proceeds will go to support the project. If the project inexplicably gets a lot of attention and the proceeds begin to exceed costs, I'll let you know. Mostly I expect this to be a sink-hole of time and money.]
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