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Tuesday, June 08, 2010

Expanding the Definition of Beervana

BridgePort has two new videos out (they're called TV spots, but about where they're airing, and when, I can't say) that are very close to each other. Here's the second one--see if you notice anything interesting.

I'm actually pretty cool with an expanded definition of "Beervana." I know it properly refers to just the city of Portland. I'm also cool with that. But if you look at regional culture, the Pacific Northwest constitutes a single zone. Portland and Seattle have far more in common than they have in contrast.

Now, about that video. The visuals are cool and the music is tolerable (though not ideal). The voice-over? Not good. One has the sense that BridgePort's trying to hard--way too hard. Too bad they didn't just trust the images. They tell the whole story on their own. A longer and better version--with two seconds of pretty racy material--is here.


  1. New marketing to go with the new packaging. Whatever works - they are a local treasure, I'd hate to see them go away.

    Now, if they could just put the brewpub back to the way it used to be...

  2. If it's the same company that did Bridgeport's website, R-West, then the weightless bravado makes sense. bunch o' amateurs, that group. No knock on bridgeport though, even if hop czar wasn't all that great (at least when I had it on tap at the brewpub).

  3. The longer video you linked to didn't have the Seattle shots of the first one. Yeah, the narrator sounds like he skyped it in late at night, trying not to wake anyone up.

    @derrickvee: I beg to differ on Hop Czar. Great hop bomb.

  4. Bill, they shot two versions of the Portland one, 30 seconds and a minute. Then they re-cut the thirty second one for Seattle.

    I'm also more with Bill than Derrick. Hop Czar's not my fave hop bomb, but it's pretty good.

  5. R-West amateurs? Who the hell are you then?

    Trunk Monkey is gold, Jerry, and Burgerville ain't worth a crap without their R-West's campaigns.

    I've heard that Bridgeport has trademark protection on 'Beervana', for whatever that's is worth. You should sue them Jeff

  6. Good spots. Saw the Pdx one on TV last night. Not sure about extending Beervana brand to Seattle. It's a pretty big marketing thing for us.