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Thursday, June 03, 2010

Sucks to Be Macro (English Edition)

A rather nice piece by MSNBC about the growth of micros across the pond. There, the attendant form is cask. (Sigh.) But for the macros, it's even worse. Have a look:

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  1. i don't know why, but your videos don't show in IE 8. i assume MS hasn't figured out video technology yet.

  2. Brill.

    One interpretation is that CAMRA has succeeded.

  3. [swoon] all those beeeautiful firkins.

  4. I think you (and MSNBC) are conflating two unrelated issues here. Cask ale is made by the UK macrobreweries as well: Marston's and Greene King, for instance, are huge companies with major cask ale operations, alongside the canned and bottled stuff. And quite a bit of their cask output is really dull.

    Conversely, it's the micros who are showing British drinkers that keg can be done well: the likes of BrewDog, Meantime and ZeroDegrees (who featured briefly in the video) -- breweries who take their cues from the US and Germany.