There's nothing new about stratification in the beer industry. It dates as least as far back as the 1950s, when heavy advertising split macro brews into premium and popularly-priced brands....Also, for those of you looking for that corporeal contact, I highly recommend Roscoe's 7th Anniversary Summit, beginning at 2pm tomorrow. Lots of special beers plus that lovely laid-back Montavilla vibe. 8105 SE Stark, Portland.
Not that long ago, you could walk into your favorite bottleshop and be pressed to find more than a few $10 bottles of beer. Try that today. You'll have no trouble finding bottles priced at $10 or more. In fact, you'll find plenty of $20 bottles, largely unheard of a few years ago. This reality is supported by Brewers Association numbers, which show that craft beer dollar growth exceeded volume growth by 2 percent in 2011 and 2012. Any bets on 2013?
Deschutes Portland 2014 Fresh Hop Beers
1 hour ago