|Source: The Rian Group|
But I am for other reasons unsettled by this development.
Let's rewind the tape. Back in the dark days before craft brewing, there was effectively one style of beer available in the US. Beer drinkers therefore distinguished themselves by selecting one brand and sticking with it for years--or a lifetime. As there were Ford and GM men, there were Bud and High Life men. Craft brewing came as a corrective to this sorry state, offering--joy!--some variety. Breweries in the 1980s and 1990s had a flagship, a regular line, and perhaps a seasonal or three. Any brewery that made ten different beers in a year would be considered flighty and unfocused. Half that was more like it.
Breweries in the aughts discovered the delights (and lucre) of specialty beers, and enjoyed buzz and press when they managed to attract beer geek attention with an Abyss, Dark Lord, Heady Topper or Hopslam. Which of course begat more specialty beers. And then flagships and regular lines began to sag. I was gobstruck this year to see the Widmer Brothers replace Drifter with Alchemy--pale for pale--just four years after Drifter's release. Drifter was one of the best-selling new beers nationally in 2009 (and that includes the big breweries), but it wasn't enough to keep the attention of novelty-seeking beer fans. I was so struck by it that I met with Rob Widmer to discuss the changes in the brewing biz. "Young drinkers now are so promiscuous,” he told me. "Whatever it is and however good it is, no matter what product it is, once they’ve had it, the shelf life is incredibly limited. All their lives it’s been ‘that was great: what’s new, what’s next?’”
As good as Float (the Dortmund) was--easily on the short list of my faves of the year--the best beer I had at Breakside in 2013 was a tmavé, a Czech-style dark lager. It actually began life as an Irish stout, but through some happy accident or another ended up getting lagered. It was a dead ringer for some of the tmavés I had in the Czech Republic last year. (When I visited Budvar, brewer Adam Broz agreed that his tmavé had a malt bill that looked a great deal like an Irish stout.) Of course, that beer was one of those little, distant stars, already long extinct by the time you see it. There wasn't much of that lager left, and the brewers had no intention of making it again. Pity the drinker who fell in love with one of the more obscure of the 100.
This is the dilemma for the modern beer drinker. Choice is again the problem--though now we have too much of it. We have neither the stomach space nor time to be sampling from the dozens of beers made by dozens of breweries ever year. And to that limited stomach space, we now have to decide to commit old reliables or role the dice on a new frolic that may be a gem or a dud. (Praise be to breweries that offer linear pricing and half pints.) God forbid you should fall in love with a beer--in the current churn, who knows how long before it gets dumped for something new.
I realize we have much more serious problems to consider with things like global warming, congressional gridlock, and twerking scandals. Still, this seems like at the least a minor issue to consider. And what are blogs for except considering minor issues?
Your thoughts? Is the beer bounty unalloyed good or does it throw a long, dark shadow across your beer drinking sessions?
Update: Weirdly related headline of the day: Boulder Beer ends distribution of Planet Porter, the oldest craft brew in Colorado (the U.S.?)