On the one hand, you get the standard, don't-get-hammered-and-pile-into-the-Honda message. On the other, you get a sponsorship tag from a liquor company. It highlights the fact that the agency responsible for overseeing liquor sales (which fund it) also tries to limit or control sales.
Wouldn't it be better to just have an agency wholly devoted to regulation of liquor and out of the "control" business? In its current form, the OLCC is about as compromised as "your friends from Crown Royal" who are trying to get you to guzzle their product...but safely!