You love the blog, so subscribe to the Beervana Podcast on iTunes or Soundcloud today!

Friday, July 11, 2008

Well, the Label's Cool

I know that I didn't give Stumptown Tart much love, but I gotta say, BridgePort's new Big Brew series has wonderful labels. Next up is Hop Czar, which I'll be trying next week. In addition to just looking very cool (I would very much like to own a hop scepter like the Czar wields), it also recalls the source of all this imperializing. Back in the late 18th Century, British brewers began sending extra-strong versions of their stout to Russia. The traditional explanation for the style's strength was for survival in a ship's hold, but thanks to current debunking, I'm wary of it. Might it not be that Russians just like their alcohol strong, dark, and intense? Or that only something robust would serve for export to a royal foreign court? In any case, it did actually go to the Czars--this much is documented. (Note: historically, there wasn't a distinction between porter and stout.)
The best-known brewer of export stout was Thrale’s Anchor Brewery in the parish [district] of Southwark, a mile or two up river from the Courage site. In 1796 Thrale’s supplied porter "that would keep seven years" to the Empress of Russia. The author of The History and Antiquities of the Parish of St. Saviour, Southwark, said of Thrale’s beer at that time, "The reputation and enjoyment of Porter is by no means confined to England. As proof of the truth of this assertion, this house exports annually very large quantities; so far extended are its commercial connections that Thrale’s Entire [a contemporary name for porter] is well known, as a delicious beverage, from the frozen regions of Russia to the burning sands of Bengal and Sumatra. The Empress of All Russia is indeed so partial to Porter that she has ordered repeatedly very large quantities for her own drinking and that of her court."
So with Hop Czar, BridgePort brings a little history and perspective to the nouveau style of imperial IPAs. If the beer's anywhere near as good as the label is cool, we're in for a treat.

1 comment:

  1. Good Grief... who does the Hop Czar look like.?????????? Donnelly Pop