The brewery plans to continue to do more special releases, but they may have to rotate their many special beers. On the other hand, some may get more regular distribution. So:
- Red Chair IPA will be released in sixers as a seasonal in 2010 (early, I think).
- Mirror Mirror may not be back next year. (Which means you should lay a few extra bottles away in the meantime.)
- A beer called Jubel 2010 is on the agenda--a nod back to Jubel 2000, for those who remember it.
Also, strange fact: after entering the Dallas and Arizona markets, Black Butte Porter is outselling Mirror Pond. Riddle me why that might be (which is more or less what Gary said, happy but mystified).
Those markets are probably already full of pales/ambers so mirror pond isn't really anything that stands out. On the other hand, even in Portland there aren't many quality Porters, so Black Butte really stands out.
ReplyDeleteJust a theory though.
Can't wait for Dissident to be released again.
What's so strange about Black Butte outselling Mirror Pond? If I was choosing between the two, I'd usually grab the Black Butte.
ReplyDeleteCourse I lived in Texas for 20 years, so maybe I'm just part of Gary's statistic.
I'd say that the broder appeal of a porter over an IPA could be the cause. In the northwest we sometimes forget that outside of beer circles IPAs aren't super sellers. Alot of people who find them too bitter would gladly go for something a little less hoppy like Black Butte
ReplyDelete