If I wanted water, I would have asked for water.


Thursday, March 12, 2009

Upright Brewing

Angelo has a great interview with Alex Ganum, whose Upright Brewing will be up and running by the end of the month. To jog your memory, this is the place that will be located in the Left Bank building, right in the fork in the street where Weidler and Broadway split. Ganum is a Belgian fan, and his beers will deviate from the standard NW style--fantastic news for those of us who like variety. You should read the whole interview for bits that may interest you, but this passage was the part that caught my eye:
Do you plan on having a flagship beer?

AG: It’s safe to say that in Portland the hoppiest one will probably become the flagship although it would make me smile if our more sessionable wheat beer became the most popular as I plan to promote flavorful beers that aren’t too high in alcohol.

What is the first beer you are planning on making?

AG: The first brew will be the a variation of the aforementioned wheat beer that will be matured on cherries in used pinot noir barrels. After that we’ll start production of our four standard year-round beers along with single batches of a redwood smoked lager, a traditional old ale and perhaps a farmhouse inspired gruit.
He also talks about the particulars of the brewery and his inspirations and interests. Go read it at Brewpublic.

4 comments:

Anonymous said...

Oh boy, another Hoppy flagship beer! Eee Haw! That'll be original!

Chris said...

@Anon: The top-selling beer is usually determined by the customers, and the customers in PDX love hops. Even if Alex wants his low abv beer to be "the flagship" he'd be foolish not to brew what the people want...

Knowing Alex, I'd be willing to bet that whatever hoppy beer he comes up with will still be a deviation from the typical NW IPA. Something along the lines of a dry-hopped farmhouse ale would be appropriate.

Jeff Alworth said...

Anon, how on earth did you get here -- "Oh boy, another Hoppy flagship beer! Eee Haw! That'll be original!" -- from here: "it would make me smile if our more sessionable wheat beer became the most popular as I plan to promote flavorful beers that aren’t too high in alcohol."

Sometimes you actually have to read the quotes, you know.

dr wort said...

I feel your pain, Anon, but I look forward to this opening since Alex is interested and energetic about starting production of some Belgian style beers, that alone should be a benefit to the Portland beer horizons.

I'm pretty tired of Hoppy beers too, but I think Alex will create a nice variety of beers. Something for everybody... not just the Hopheads or Widmer Hefe with lemon people either.

.... and that's coming from a crank like me!

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